The rise of so many national real estate franchises has led some people to believe that only national companies get business from out -of- towners moving in, and that only national companies can expose your property to a wide range of people. That turns out not to be true.
H. Pearce belongs to Leading Real Estate Companies of the World, an organization of high-quality independent firms. This group sells more real estate than any franchise company. It also has comparable statistics for productivity and earnings.
That shouldn't be surprising news for owners and buyers. After all, is McDonald's the best restaurant in any town? And does your favorite breakfast food get sold through a few franchises, or through a plethora of mom-and-pop eateries?
As with other industries, the trend is clear: Big firms gobble up smaller ones, until there is a perceived need for personal service and distinctive work. At that time, new firms spring up to fill the demand. It's true in banking, retailing, and a host of other fields. We're no different, and we're glad that the evidence bears out the quality and competence of the locally-owned real estate company. Go local--have your dollars stay here!
