A Generational Shift is Coming

We've long known that the real estate industry is aging, with the average salesperson now in his or her late 50s.  What we also know now is that the recent, long-lasting recession caused an entire cohort of people either to leave the business, or not get into it in the first place.  That leaves us, like architecture and other fields with cyclical demand and incomes, without the next generation ready to step up and lead, or, in this case, even to sell.

That's important to some extent simply because we currently have experienced real estate agents having to adjust to new technology, new laws, new ways of selling, and buyers who are often the age of their children.  While many are up to the task, or even more than up to it, there is a void left for buyers who wish to work with agents who look like themselves.  For instance, there is a shortage of supply among agents who have school-age children.  Also, our industry is less diverse--sometimes much less diverse---than the population we serve.  That is, in part, because the world is becoming more diverse as younger people intermarry, while older groups are often less likely to have done so.  Even our social customs have evolved, with younger groups less inclined to plan ahead, making it more challenging to plan showings and appointments.

What will the future bring?  What we are starting to see now is a much younger demographic entering the sales force, for several reasons.  First of all, there are very few barriers to entry.  You need a license, and some training, and you're good to go.  For kids having trouble cracking an anemic job market, real estate is an increasingly popular choice.  Secondly, it takes some time and some money to get going, since you live from commission to commission, and they don't happen right away.  So many boomers are now supporting their 20-something children, for recessional reasons and others, that they may as well support them to enter real estate, as pay their rent so that they can be an underpaid intern somewhere.  And, unlike that intern, they may be able to become self-supporting without changing jobs, as their skills and contacts increase.  As a parent, you can directly influence your child's income, by sending your friends and coworkers to him or her as clients!  Thirdly, real estate is a low-risk way to be in your own business.  It doesn't take much capital, unless you are the broker, but you are running your own small firm.  That appeals to millennials, especially since it doesn't require being at a desk at all, certainly not on specific days and at specific hours. It uses skills that are second nature to digital natives.  Even going to a party counts as networking, so there are opportunities to sell everywhere and at any time.  Finally, the real estate industry is ripe for change, for growth, and for the advent of a new generation.  In the midst of an entrepreneurial boom, real estate is front and center--everybody lives somewhere!

Women's Pay

There is a very interesting article in this morning's New York Times about the slowing of equal pay for women in the work force.  The gap between men's pay and women's decreased steadily for several decades, but has now stopped, as has the entrance of more women into the workforce.  There are many reasons for the persistent discrepancy, with about 9%, according to one study, being due to discrimination.

It's different in real estate.  We're the original "equal pay for equal work" profession.  Even when women were discriminated against in sales situations, we still paid the same amount to women for the sales they had. It may be surprising to some to know that women were once the minority in the real estate agent pool, because that dynamic has shifted completely.  In fact, one of the major factors in that shift is the fact that women could go into real estate without having to work next to a man who was getting paid more for the same work.  In addition, child care, which was cited in today's article as still being the cause of some of the remaining pay differential, is less of an issue in real estate, where the hours and days are flexible.

There is a downside to real estate pay, of course.  You only get paid when something sells or leases.  Agents receive a commission at the closing or signing, and a 1099 at the end of the year, so they are responsible for many of their own expenses and taxes.  We "eat what we kill", from a compensation point of view, so not everyone can afford to enter this field, because you have to spend money while you are getting up to speed.  But it's nice to know that, when you do succeed, you won't be dependent upon someone else to decide what you will earn.  When you combine that with the flexibility, variety, and the satisfaction of being your own boss, we expect to see a lot more younger people--both men and women--turn to real estate as a career.

Where are the Young Real Estate Agents?

We spent a good deal of the morning brainstorming about recruiting.  Nationally, and for us, the average real estate agent is in his/her late 50s.  Since the market is now being driven by first-time homebuyers, and since they are mostly in their 20s and 30s, there is a disconnect between professionals and  clients.  Most of the agents are digital immigrants, and might have kids the same age as the buyers, so it would certainly be good to develop a pool of younger agents.  Younger buyers, and sellers, have vastly different expectations about technology, about time, about how to shop for anything, and about risk.

When we thought about recruiting agents to match this profile, we realized that there are many aspects of a real estate career that would appeal to Gen Xers and Millenials.  Unlike the Greatest Generation, they aren't expecting one steady career for a lifetime, so the ups and downs of a commission-based agent wouldn't necessarily trouble them.  Unlike older workers, they aren't tied to an office or a standard work day--they could start at noon if they were serving sellers and buyers who shared their hours!  They wouldn't be limited to two weeks of vacation every year, and their dress code would be flexible.  In all those ways, it's a perfect career for a younger person.  And, if their parents have to support them in this job market, as they graduate and look for work, why not enter a field where hiring--and potential--are unlimited?

Seller Concessions

One of the new realities of the current real estate market is that buyers often ask for concessions, monetary and otherwise, from sellers.  It used to be that they asked for things to be included or fixed, based on the inspection.  Now, they also may ask for the seller to pay some or all of the closing costs.  This is often so that the purchase price is higher, and allows them to qualify for a higher mortgage amount.

We have seen some issues at the closing with these requests.  The sellers don't always seem to realize that the purchase price will be the basis for the conveyance tax, the land records, and the commission.  It's the amount at the top of the sales contract that governs all those amounts.  We, for instance,  have other brokers to pay in almost all cases.  Sometimes it's a referral, sometimes a co-broke, either inside or outside the company.  The commission offered is on the full amount, and we are responsible for it, whether or not the seller made concessions.  While I understand why sellers wouldn't always like that, I don't see the difference between a concession made in cash or at closing from a concession made during inspections or even during negotiations.  It happens, and it isn't our fault.  And we shouldn't have to take the co-broke commission difference out of our pocket.

There are a lot of ways to get upset during the length of a sales transaction.  But, please, don't shoot the messenger.  We're trying to help.

Playing the Odds

We were doing some research this week, and were startled to discover that, from January 2010 through the present date, only one-third of all listings taken have sold.  That means that, for every seller who put his or her home on the market and sold it, two sellers put their homes on and nothing happened.  If you add those people who haven't bothered to list their properties due to the poor selling climate, there is a big supply out there. 

Since real estate agents work solely on commission, this is obviously a troubling state of affairs.  We only get paid one out of every three times we list a home, and listing always used to be the guaranteed way to make money, since the percentage of buyers who look and don't buy is higher than that of sellers who don't sell.  The combination is deadly.

 It does prove, however, that sellers should be listening to their agents about the price and improvements necessary to attract an offer in today's market.  What's the point of cleaning everything up and making plans to move, only to sit there for two years without a sale?  If you do want to sell, you need to do more than just sign a listing--you actually need to have a property in the top third of all properties, in order to sell it.  That's food for thought.